12/15/2023 0 Comments Foundation audio book narratorUsually your number-one criterion should be a strong existing market or sales foundation. “They have a lot more choice than they did a few years ago,” Penn says. She says that fiction audio buyers are price- and length-sensitive, plus an increasing number of fiction audiobooks are read by top actors or big-name narrators, so fiction listeners are more sensitive to that too. Of her fiction audiobook income, just over half was for box sets. In 2018, Penn reported that the majority of her audiobook sales was for nonfiction. Audible subscribers get one credit to spend each month, and Price says they’re going to pick the trilogy with 30-plus hours over the book with six-especially if there’s a great narrator. In other words, audiobook length is a driving factor in the current market. Anderson to be the first indie author to receive a six-figure audiobook contract? His books are good, but look at them. points to science fiction and fantasy and horror as strong categories he says, “Why did Audible select Brian D. Indie author Cheri Lasota, who once ran an audiobook advertising business-and characterizes audiobook listeners as avid and sometimes “ravenous” fans-says listeners are lovers of sci-fi, fantasy, romance, and horror (and, to a lesser degree, mystery and historical fiction). Mainstream audiobook subscription services, such as Scribd and Storytel, see the most activity in mystery/crime, suspense, science fiction and fantasy, personal growth, and career and money. Sales potential is partly driven by genre and length. Before you decide to move forward, consider the following. Quality audiobooks require significant investment (typically thousands of dollars), and the returns may be minimal to start. How to know if the investment is right for you Since then, traditional publishing has enjoyed double-digit sales growth of digital audio every year, although for authors going it alone, the results can be decidedly mixed. Indie author Joanna Penn, around the same time, noted that audiobooks represented 5 percent of her overall book sales income-on par with or better than traditional publishing. It was the same year that novelist John Scalzi noted that the audiobook release of his new novel with Tor outsold both the ebook and hardcover formats two to one. In 2015, audiobook sales started to enjoy booming growth in the US and UK. This post collects information first published in The Hot Sheet, the essential industry newsletter for authors.
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